Taking Risks & Changing Lanes With Elizabeth Shaw

Taking Risks & Changing Lanes With Elizabeth Shaw

Have you ever been stuck in the slow lane but didn’t know how to get ahead? Our guest is C-suite advisor, Elizabeth Shaw, who shares how taking risks and changing lanes helped her build her career.

Elizabeth Shaw is an industry thought leader and expert in marketing innovation. She brings over 20 years of experience at leading companies including Sephora, Forrester, Gartner, Cisco & Omnicom. Elizabeth is an advisor to Fortune 500 corporate leaders and guides them on how to adapt to the rapidly changing landscape of business and marketing.

In this episode, Elizabeth shares her perspective on what her successes and failures have taught her, how to step into your personal power, and why human connection is the key to success in the digital age.


[01:57] Elizabeth’s journey
[07:02] Discovery of career path
[06:33] Switching lanes
[09:39] Embracing change
[12:40] Advice on taking advantage of opportunities
[14:56] Proudest accomplishment
[19:07] Show up as yourself
[21:45] Guidance to women on the future of work
[29:31] Adapting to change
[34:58] Building an authentic network
[37:38] How to ask for help
[40:15] Dream contact
[42:22] The power of community


“You take a big hairy problem, and you start to break it down in parts. And once you start to attack the parts, then you get momentum to get to where you want to go.” – Elizabeth Shaw

“One of the highlights of my career was also one of the biggest failures that I’ve had and learned from.” – Elizabeth Shaw

“Ask not, get not, put that in practice. Just start asking.” – Elizabeth Shaw

“You can never lose an argument with data.” – Elizabeth Shaw

About Elizabeth Shaw:

Elizabeth Shaw is a Senior Analyst at Gartner, a global research and advisory firm. She consults with Fortune 500 chief marketing officers and senior leaders on digital transformation, marketing innovation and marketing operations. Elizabeth’s held various marketing practitioner and thought leadership roles focused on innovation and digital marketing for over 20years at leading companies including Sephora, Forrester, Constellation Brands, Cisco Systems & Omnicom Group.

Prior to Gartner, Ms. Shaw helped develop and launch Sephora’s Innovation Lab which is responsible for piloting first-to-market digital opportunities and emerging trends for the brand. During her time at Sephora, she helped launch Sephora Virtual Artist, integrated augmented reality in stores and their subscription box Play! And worked with cross-functional teams to develop a 3-year strategy for digital in Sephora’s entire fleet of North American stores. She was also responsible for managing strategic partnerships with leading technology companies and managed employee-focused innovation education initiatives. The Innovation Lab also acted as a consultative expert on digital innovation for global leaders and peers at other LVMH Maisons.

Before Sephora, Ms. Shaw managed digital marketing for a portfolio of global brands at Constellation Brands, was an analyst at Forrester Research focused on emerging technology and trends and was a senior social media marketing consultant at Cisco Systems. Ms. Shaw began her career at Ketchum and worked at two Omnicom Group agencies in account management roles.


LinkedIn: elizabeth-shaw

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