Unleashing The Rare Breed with Sunny Bonnell
Have you ever been called obsessed, rebellious, or even hot blooded?
Meet our guest, Sunny Bonnell, Co-Author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.
Witnessing an alarming lack of acceptance for unique people and “crazy” ideas that don’t fit the mold, Sunny co-authored Rare Breed as a manifesto for tearing up the rule book and succeeding on your own terms.
In addition to Rare Breed, Sunny Bonnell and co-author Ashleigh Hansberger are also creators of Rare Breed, the popular YouTube series, and founders of the game-changing leadership and brand consultancy, Motto.
Named Inc. 30 Under 30, GDUSA Top 25 People to Watch, Sunny and Ashleigh have been featured by Entrepreneur, Yahoo!, Forbes, Wall Street Journal, The Breakfast Club and hundreds more. They have earned their way to the front of a workplace revolution and have devoted their work to inspiring people to think with the Rare Breed Mindset and demand more of themselves, their careers, and their companies.
In this episode, Sunny shares the vices for mavericks, oddballs, and visionaries and how there are two sides to each vice. She also shares highlights from her book, advice on shattering the glass ceiling, and why she lives by the mantra, “learn to succeed because of who you are, not despite who you are”.
[02:40] Sunny’s story
[06:42] Building a branding agency
[09:53] Pivotal moments in Rare Breed’s history
[14:52] Highlights from the book Rare Breed
[19:30] The two sides to our vices
[24:06] What companies should be asking when looking for rare breeds
[27:17] Which company has most embraced the rare breeds
[30:23] Sunny’s advice to shattering glass ceilings
[37:35] Sunny’s message to the world
“The leadership & mindset of a company affect culture and brand.” – Sunny Bonnell
“Learn to succeed because of who you are, not despite who you are.” – Sunny Bonnell
“Show up and make your presence known. Don't sit back with brilliant ideas and hold your tongue because you think you're going to get experience a negative consequence.” - Sunny Bonnell
About Sunny Bonnell:
Sunny Bonnell and Ashleigh Hansberger inspire a new kind of leadership thinking which they share in their bold talks and unconventional book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.
For over fifteen years at their leadership and brand consultancy, Motto, the dynamic duo have been teaching leaders how to dismantle business-as-usual using Rare Breed thinking to deviate from the norm and challenge the status quo. In their book, Sunny and Ashleigh help leaders and those who strive to be leaders, develop a Rare Breed Mindset®, a thought framework based on seven unconventional traits they’ve identified as the source of radical differentiation and power in business and life. It is this philosophy that has garnered the attention of clients like Google, Microsoft, the NFL, and Hershey’s.
Witnessing an alarming lack of acceptance for unique people and “crazy” ideas that don’t fit the mold, Sunny and Ashleigh responded with their book, Rare Breed, which has become the go-to business manifesto for tearing up the rule book and succeeding on your own terms. In turn, the Rare Breed Mindset® builds stronger, more inspiring, and more innovative companies and teams.
Not only do they speak, write, talk, and teach, Sunny and Ashleigh also consult virtually around the globe on how leaders can think, act, and innovate more like a Rare Breed amid the COVID disruption and cultural shifts.
When not leading their team of Rare Breeds at Motto, they give inspiring keynotes where they share their audacious story of dropping out of college with $250 in their early twenties to found their award-winning consultancy, as well as provocative advice on how to turn doubt into determination, failure into fuel, and angst into ambition. They’ve been named Inc. 30 Under 30, GDUSA Top 25 People to Watch, and interviewed by Entrepreneur, Forbes, Yahoo!, Wall Street Journal, The Breakfast Club and hundreds more. They’ve also spoken at Dale Carnegie’s Exceed Culture, Fossil, Small Giants, Inc. GROWCO, The Dallas Society of Visual Communicators, Radio and Audio Summit to name a few.
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